Location, Location, Location

In the US supermarkets put impulse purchases on display near the lines where people wait to check out. Because they see the items and they’re convenient, a purchase is more likely. Here in Cambodia there are all sorts of products available on the streets in the hope that people passing by will see the product–the vegetables in this photo–and decide to take some home for dinner. This little “market” is even more strategically placed because the gate on the right is for a garment factory and lots of young women workers will pour in and out of the gate during the day and will be reminded they need to get something for the evening meal.