“Soft and Safety”?

Helmet with a crack

Today I was riding on a motordupe (a motorcycle taxi) and my driver had on this helmet.  Notice the crack that run from front to back of the helmet!  And the wire holding the two sides together.  That’s not a problem in Cambodia.  And notice the label, a bit difficult to read because the crack runs through it:  “Soft and Safety.”  Why would a helmet be advertised as “soft?”  I want mine to be hard and sturdy!