Because Cambodia is a small, localized market without the diversity that is found in large urban centers, it is often easy to spot new fads or trends that are developing in the economy and society: changes in women’s fashions, the application of stickers to vehicles, styles of shoes, etc.
Different styles of advertising become apparent, too. One of the more recent additions is the use of inflatable figures and objects to call attention to a store or a product. Here here some inflatable objects found in just a two or three-block area of Phnom Penh.
