Everyone thinking about starting a business needs a business plan, a listing of the goals, strategies, resources, personnel, financing, actions to be taken, results expected, etc. In Cambodia it seems that most business plans center around a cooler, a plastic container for holding ice and drinks or whatever it is that a person wants to keep cool. Basically every business in Cambodia has at least one cooler.
Ninety-nine percent of the coolers here look the same. They are almost all orange plastic and they vary just in their sizes.
Here are some examples:
If you want to set up a….
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